When it comes to advertising, it is often said that word of mouth goes further with consumers than any other traditional form of marketing – including commercials, billboards, or radio ads. Customers look to what others have said about a particular brand or service before making the purchasing decision themselves. Generating more word of mouth marketing can have a profound impact on a company’s bottom line, and can be achieved by adhering to the following tips listed by successful businessman, Gary Brewster of Oneida, TN:
Build a strong brand
Brand awareness is a crucial element of successful word of mouth advertising. A successful brand is one that can be recognized easily by consumers, not only because it is unique or distinguishable from other competing brands, but also because it is a trusted brand. Building a strong brand starts with creating a robust ‘unique selling proposition,’ or USP. In a nutshell, this USP is the feature or offering that your brand can provide in a way that your competitors cannot. Once you have determined your USP, try to focus on that in your marketing and packaging. By becoming known as the brand that can do a specific thing, consumers will be much more likely to talk about you with their friends.
Foster an active user base
Strong branding also results in an active community around the brand, which serves well in increasing word of mouth. A community allows like-minded people to come together and talk about your brand and the products you release. It can also be a platform for new or prospective customers to be influenced into making their purchasing decision.
A community can come in many forms – whether that be on popular networking sites like Facebook, Instagram or Reddit, or even the reviews section of product websites. Bear in mind that communities encourage not only positive discussion but also negative feedback from people who are not happy about your brand. Managing and engaging with these people is equally important, and shows that you care about all your customers – not just those who praise your brand.
Creating and sticking to a marketing strategy
Having come up with a strong brand, built up an active community, and began to generate word of mouth marketing, you will next need to focus on maintaining your growth. This can be done through creating and sticking to a marketing strategy that is designed especially for your business. For example, try coming up with a custom hashtag or promotion for those who share your company’s information. “You could even introduce a referral program. Methods such as these will combine to increase your company’s reputation and grow your word of mouth marketing,” suggested Mr. Brewster.
Though word of mouth marketing can be tough to generate, it is well worth the effort. When prospective customers hear about your brand or business from a trusted friend, they are much more likely to work with you. By focusing on generating new word of mouth marketing, your company’s customer base and bottom line are both sure to grow.
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